This site uses Autoblogged along with a modified version of the Press75 "On Demand" theme. This is a niche site dedicated to lead generation offers from various pharmaceutical class action lawsuits. The site uses Autoblogged to track both video and text for 17 different medicines in class action status, and then parses the feeds to remove unrelated material from the site (the medicine "yasmin" also tends to pull up lots of women's names, for example).

This site also makes heavy use of the custom fields capability in Autoblogged. All the ads on the site are run from a stand-alone OpenX banner ad system. Using a series of custom fields across all the feeds, specific ads are displayed next to content related to the ad.

For example, notice the large banner ad below the black video bar on this page: http://fdawarning.org/featured/2009/04/fda-recalls-heparin. The system recognizes that the video is related to "heparin", and displays a large heparin banner directly below the video. The "Vaccines" section does not have a similar size ad below the video. This page uses the same Wordpress template pages as the Heparin page, but since no ad match was made on "vaccines" nothing appears: http://fdawarning.org/featured/2009/04/many-common-vaccines-cause-s....

By including sets of custom field variables in the Autoblogged feed manager, all content found on each of the dozens of feeds used to build this site have unique advertisement attributes and I can modify any ad size/placement/advertiser/etc across all current and future posts on the site in a single pass.

Also, the site is optimized to push "real" visitors toward the video content, while still making a much larger set of keyword-targeted, text-based content available to spiders crawling the site. Combined with autoblogged's ability to randomly rotate targeted keywords across posts and some additional "related content" WP plugins the site is extremely search engine friendly.

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